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Weekly Recap: Mammoth Brands Buys Coterie, Essity Announces Organizational Changes & More

The most-viewed news on our site for the week ended October 25, 2025

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By: Tara Olivo

Associate Editor at Nonwovens Industry, Rodman Media

Here’s your weekly recap—the most-viewed news stories on our site for the week ended October 25, 2025.
 
Mammoth Brands — the modern CPG company behind Harry’s, Flamingo, Lume, and Mando — has signed a definitive agreement to acquire Coterie, the rapidly growing premium baby care brand founded by Frank Yu in 2019.
 
The Coterie team has built a category-disrupting, profitable business and a passionate community of hundreds of thousands of families — almost entirely direct-to-consumer — selling over 700 million diapers since 2019. This dedication has fueled remarkable growth, with the brand surpassing $200 million in net revenue in the last twelve months, reflecting nearly 60% year-over-year growth. 
 
Meanwhile, hygiene and health company Essity is launching measures to create better conditions for profitable growth. Actions include an organizational change that decentralizes decision-making and strengthens end-to-end accountability for each product category, and a cost savings program that is expected to generate annual savings of approximately SEK one billion ($106 million) with full effect by the end of 2026.

Here are our top 3 most-viewed stories from the past week:
 
1. Mammoth Brands Buys Coterie
 
2. Essity Announces Organizational Changes
 
3. INDA Announces Finalists for 2025 Hygienix Innovation Award

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